3 pillars of the digital transformation process

What does the digital transformation process start with?


  • People involved
    Those who can impact to a varying extent the transformation process are stakeholders. Using assessment tools, make sure as many stakeholders as possible are open to the digital initiative and have a clear vision of the necessity of the change.
  • Communication
    Business transformation is not just a five-year strategic plan. Ask for feedback from employees every once in a while. According to a survey, 65% of senior managers have stated that communication is most important when leading a company or a team through a change.
  • Comprehensive roadmap
    Build a roadmap of future changes. It will help people know what is changing and be ready for that change to happen. With a roadmap, your team will apply efforts in the right direction. Your strategic approach is crucial in this case.


  • Know your customers’ needs
    A company should know its target client by looking continuously for customer feedback. Companies must have a clear understanding of how their end products will satisfy the needs of their customers.
  • Have a strategy
    Companies often undergo digital transformation to help them transform their processes into results. It can be achieved by using different tools that facilitate collaboration among local and remote workstations.
  • Personalize your services
    Almost every customer expects personalization. But better-personalized processes aren’t built overnight. Businesses have to gain more insight into individual customers first to anticipate and personalize products and services.


  • Build an ecosystem, not a system
    Businesses’ tech stacks should operate as an ecosystem of tools that fit together like Lego bricks. And if one solution doesn’t work out, it can be replaced just like a Lego brick without rebuilding the whole environment.
  • Collaborate virtually
    In the post-Covid-19 period, a hybrid combination of in-person and remote ecosystems is a must for working tools. The tools must be interactive to help the employees communicate in real time and flexible to guarantee cloud-based access to work.
  • Make tech simple and invisible
    Technology can either make things simpler or also complicated when it is not integrated with existing systems. When a customer uses a mobile app, he doesn’t need to know what technology stands behind.
  • Be in touch with your client
    Nowadays, clients want to be treated in a convenient, personal, and interactive way. Keeping in touch with your client can be successfully achieved by means of messaging apps.
  • Use AI to focus on people
    According to a survey, almost every business has already implemented AI for a reason. But don’t see AI as a replacement for people. Make the best use of AI, for example, in marketing: AI processes massive amounts of customer personal data and managers focus to deliver better customer experiences.

How to make the digital transformation process easier?



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